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.COM.AU and .NZ domains cheaper in the long run

.COM.AU and .NZ domains now cheaperWe’ve got great news for all partners of ours who operate on the Australian and Oceanian markets.

Starting today, you will be able to offer .NZ domain names at more affordable prices. Also, the .COM.AU extension comes with a 10% discount.

All discounts are long-term and are not tied to any short-lived promotion. Learn more about the marketing potential of the .NZ and .AU TLDs from our post.

The .NZ domain extension – some information

.NZ is the official country-code TLD for New Zealand. It was launched back in 1987 and was first administered by the Domainz registry operator, which was sold to Melbourne IT in 2003.

Since 2008, the TLD has been administered by InternetNZ – a non-profit organization dedicated to promoting and protecting the Internet in New Zealand. The day-to-day operations are handled by its subsidiary – NZRS Limited, whereas the Domain Name Commission Limited (DNCL) is in charge of developing policies and monitoring registrar activities.

Up until 2013, only domain names at the third-level like .CO.NZ and .ORG.NZ could be registered.

In October 2013, InternetNZ allowed registrations directly at the second level following the example of other registries like Nominet (the .UK registry).

Since March 30, 2015, .NZ domain names have been open to everyone.

According to InternetNZ’s latest annual report, as of December 31, 2016, there are almost 670,000 registered .NZ domains.

.NZ domain registration statistics

The yearly stats reveal an average annual growth of 5%, which makes .NZ a very perspective TLD.

Why offer .NZ domains?

New Zealand is a dream destination with endless points of interest to explore. Most of the country is blessed with well-preserved wildlife (one third of its territory is occupied by national parks), which draws thousands of adventurers from around the world like a magnet.

This makes .NZ a natural choice for all websites, which promote New Zealand’s natural beauty, culture and travel opportunities.

Apart from that, the .NZ extension is an excellent choice for all types of sites, which are somehow related to New Zealand.

You can target individuals, small business owners, freelancers, restaurants, bars, fans of the Lord of the Rings and/or of New Zealand’s stunning nature, etc.

Why register .NZ domains

The locals, known internationally as ‘Kiwis’, are emotionally attached to their country and generally show preference to sites ending in .NZ.

The same holds true for local search engines, which rank .NZ sites higher than regular .COM ones.

With the .NZ extension in your portfolio, you will have the full marketing arsenal to target a growing online market.

.NZ domain registration details

.NZ domains are open for registration to anyone from any part of the world.

Here are the main .NZ domain registration requirements:

  • .NZ domains can be between 3 and 63 characters long;
  • .NZ domains must begin/end with a letter or a number;
  • .NZ domains may contain letters (a-z, A-Z), numbers (0-9) and dashes (-);
  • .NZ domains can neither begin nor end with a dash;
  • .NZ domains cannot contain a dash in the third and fourth positions (e.g. www.ab–;

Currently, you can offer the following third-level .NZ domains:

  • .CO.NZ domains – for commercial organizations and businesses;
  • .NET.NZ domains – for telecommunication companies, digital agencies and service providers related to New Zealand;
  • .ORG.NZ domains – for non-profit organizations;

.COM.AU domain registrations now 10% cheaper

The most popular Australian domain extension – .COM.AU, also gets a long-term discount on our platform. The domain is now 10% cheaper, which allows it to compete with top-choice extensions like .COM and .NET.

New Zealand’s neighbour is an abundant land of wilderness and unexplored beauty as well, waiting to be discovered by thousands of adventure seekers.

With its unique beauty and specific local culture, Australia has a lot to offer. One can best target Australian audiences by creating an .AU-powered online identity.

Why register .AU domains?

Just like the ‘Kiwis’, the ‘Kangaroos’ love their land and would rather consult an .AU website than a .COM one when searching for answers, solutions or services online.

Local search engines will also rank you higher if you decide to build your online profile or to present your Australia-related services using their ‘native’ .AU extension.

.AU domain registration details

.AU domains are open for registration to Australian companies and organizations.

Registrants need to supply either their name or their business registration number.

Also, they need to select a domain that is either an exact match, an abbreviation or an acronym of the registrant’s name or trademark or that otherwise bears some relevant connection to the registrant.

The minimum .AU domain registration period is 2 years.

.AU domain names:

  • can be between 2 and 63 characters long;
  • must begin/end with a letter/number;
  • can contain letters (a-z, A-Z), numbers (0-9) and dashes (-);
  • can neither begin nor end with a dash;
  • cannot contain a dash in the 3rd and 4th positions;

How to enable .NU on your store?

If you do not offer .NZ or .AU domains on your store, you can enable the extensions with a click from your Reseller Control Panel (My Offers -> Domain Offers).

Enable .NZ and .AU TLDs for your store

Originally published Friday, July 21st, 2017 at 4:09 pm, updated July 22, 2017 and is filed under Domain Names.

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