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Better search engine rankings with ccTLDs

One of the first rules in every marketing strategy is targeting – we have a product, it’s time to decide who will need it. It’s the same with websites – if you have a website, you should know what type of people will be interested in visiting it. This is why, if you have a website, which is targeted at a specific country and if you wish to be ranked higher in the search engines, one of your best solutions is a country specific domain. For a search engine it will be much easier to understand that your site is targeted mainly at Canadians if you have a .CA domain name, for example. Sub-domains, such as, will not be ranked as high as real TLDs. This is especially the case with search engines, which have different versions for different regions of the world, such as Google or Bing. How come country specific domains are ranked higher? Well, when a user enters a search engine, the page will detect his IP address, and if possible, will serve him with the regional version of the search engine or primarily, with results from the same region. With Resellers Panel you can enjoy a wide collection of ccTLDs, such as: .NET.AU, .COM.AU, .JP and .TW, .NU and .NZ, .AT, .NL and .BE, .MOBI and .WS and much, much more. This can come in very handy if you wish to start a new business, but the .com or .net domain names that you want are taken. If you choose the right ccTLD, you will most certainly be ranked higher than if you choose a general TLD. This is a very good tip for all the resellers under the Free Reseller Program and the cPanel Program, who are still wondering how to boost their sales.
Originally published Wednesday, December 23rd, 2009 at 2:34 pm, updated December 28, 2009 and is filed under Domain Names.

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3 Responses to “Better search engine rankings with ccTLDs”

  1. ResellersPanel Blog » Blog Archive » The .CO.ZA TLD is now available for registration Says:

    […] you already know, country-code TLDs receive better search engine rankings as far as country-specific searches are concerned. So, if you live in South Africa, or have a […]

  2. ResellersPanel Blog » Blog Archive » Offer .EU as a free domain name together with a hosting package Says:

    […] This is a great opportunity for all resellers with customers in Europe, or for hosting resellers who wish to enter the European market. The .EU domain name is the best choice for this purpose, since it is popular among all countries in the European Union, which is quite a large market. According to a recent survey, more and more businesses choose .EU for their domain name, if the preferred .com TLD is already taken. Plus, as we have stated before, local TLDs rank higher in local search results. […]

  3. ResellersPanel Blog » Blog Archive » Domain prices going down – .UK domains become cheaper Says:

    […] And when selling .UK domain names, don’t forget one of the most important selling points – local TLDs rank higher in local search results. […]

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