How to advertise your reseller hosting store
Having a successful online business is all about one basic thing – popularity. And this holds true especially for the web hosting business. After all, making a good profit is the main goal in every business, and in the web hosting business, to make profit, you need to have customers. To have customers you must provide decent offerings, a good looking website, a solid company background, and most important – a popular web site . Today’s theme in our blog is online popularity and how to advertise your reseller hosting store. If you are a novice reseller and the Free Reseller Program is your first online enterprise, then a good way to start is to advertise in your local community – among the people you know and people who know you. And while the results may not be that great, getting some customers will boost your self-confidence, and will help you gain a valuable marketing experience. A good way to attract your first customers is to create custom hosting plans just for them, especially if they know you – the custom plan will show them that you treat them as special customers. Once you have your first customers, you can try more website popularization methods. A simple and effective method is to advertise through forums and bulletin boards. However, if you are using this method, your will have to keep away from just posting your link all over a forum – this will most likely have a negative effect on your website image. Use a link or a banner to your website in your signature, or, if you are posting in a web hosting orientated forum, you can advertise in your posts, making comments on how this feature is incorporated into your site. This is a more effective method for attracting customers, especially if the forums or the boards you have chosen are very popular. Another way to promote your website is via a link exchange. This is a free and very effective way to advertise, and in addition to attracting customers, it will also improve your site’s ranking in search engines. However, a link exchange will also have to be done carefully – throwing your link at every website out there will not attract that many customers at all. Think wise and choose between sites that offer content, similar to yours, so that the people who visit your website will be actually interested in what you offer. This will give you better chances to make a sale. Similar to the link exchange is the banner exchange. The advantage of the banners is that they can store more information, which will give you more possibilities in advertising and promoting your website. Emphasize on what you offer – Free Domain Name, Free WebSite Builder, Easy to use Script Installer. If you also offer web design as a custom service, you can put it in a banner too. A very important tip about banners is to keep them as simple as possible – a flashy banner may push away your potential visitors. If you want animation, you can limit yourself to a simple .gif animation. Do not cram you banner with information or pictures – the more user friendly is a banner, the better click-through is its ratio. These are just a few simple strategies on how to easily promote your site. You can find out more on our support page, where we have prepared a very detailed article on how to advertise your website. Originally published Friday, April 24th, 2009 at 2:09 pm, updated May 13, 2009 and is filed under The Free Reseller Program.