Prepare for Black Friday and Cyber Monday: special hosting discounts and effective strategies to maximize your profit
Black Friday extends beyond just great discounts. For small businesses, Black Friday is a great opportunity to expand their reach and enhance customer loyalty by offering stand-out service deals.
Two weeks away from the Black Friday Cyber Monday weekend, we’ve launched a few service promotions that can serve as inspiration for your reseller hosting marketing initiatives.
You can take advantage of these new, compelling offers to gain an edge over your competitors during this peak retail season.
Below, you’ll find service-specific promotions available for implementation in your stores under the Black Friday-Cyber Monday slogan.
They are all designed to help you secure a long-term contract with your customers for otherwise monthly services.
67% OFF on the Semi-dedicated 1 server for 3 months
The Semi-dedicated 1 server package is now available at just $5.00/mo (wholesale) if purchased for 3 months.
This offer is a great chance for existing customers who are currently on a regular shared hosting plan to enhance their service to a more abundant and cost-effective option.
Moreover, it delivers outstanding value for new customers seeking a premium shared hosting solution for their high-resource websites.
50% OFF on OpenVZ Servers for 12 months
Our OpenVZ VPS plans are specifically crafted to provide optimal security and performance, while also being flexible enough to adapt to the evolving needs of businesses.
With our discounted OVZ2, OVZ4 and OVZ8 setups, available for a 12-month period, you can take advantage of a growing market and entice both new and existing customers with an unbeatable deal that will ensure long-term partnerships:
NOTE: After the 12-month promotional offer ends, the OpenVZ plans will operate on a monthly payment cycle.
How to make use of the upcoming BFCM deals?
To participate in the upcoming Black Friday – Cyber Monday promotions for your stores, you will need to first enroll in the respective offer from your Reseller Control Panel.
If you are using the standard reseller dashboard, you will be able to access the new promotions through the Active Promotions link displayed in the header section:
In the beta version of the new reseller dashboard, the new promotions can be found on the homepage, specifically within the Promotions section:
A special offer for cPanel resellers – 70% OFF on the Unlimited 1 plan
If you’re interested in trying out cPanel reseller hosting, you will have the opportunity to do so at a super discounted rate!
With our new Black Friday promotion (promo code BF2024), you can get a 6-month subscription for half the regular monthly price.
Maximize your Black Friday sales with effective marketing tactics
Success during Black Friday requires a well-planned promotional approach.
Creating a Black Friday marketing plan doesn’t have to be complicated or stressful. With the right strategy, you can effectively capture customer attention during this competitive shopping season.
Here are some time-tested and successful marketing approaches to implement during the Black Friday – Cyber Monday period:
Promote your sales via social media
Leveraging social media channels is a powerful method for promoting your Black Friday deals to deal-seekers while responding to customer questions and concerns.
Consider building anticipation by sharing previews of special offers and discounts through your social media channels.
To maximize excitement and drive “foot” traffic on Black Friday, implement countdown features and compelling content across your social media updates.
Leverage hashtags to grow your audience
Black Friday offers an opportunity to broaden your social media visibility.
Using hashtags such as #blackfridayshopping or #blackfridaydeals helps you connect with people searching for Black Friday promotions and direct them to your products.
Leverage social media’s built-in shopping tools
During the Black Friday-Cyber Monday sales period, shoppers frequently browse social platforms looking for deals and promotions.
Integrating your e-commerce store with Facebook and Instagram shopping features enables seamless purchasing directly from your social posts, streamlining the buying process for customers.
Run a Black Friday email marketing campaign
Email marketing is an effective tool for holiday sales. Popular platforms offer free Black Friday templates that are easy to customize.
Send your promotional email five days before Black Friday, followed by reminder emails to maximize engagement with your audience.
Create a Black Friday email list
If you don’t have enough customer contacts yet, it’s important to begin collecting them as soon as possible.
A proven strategy involves launching a Facebook ad campaign designed to grow your email subscriber base. The key is to present your offer as both limited and special.
Black Friday customers know well that quick decisions are necessary, as delaying could mean missing out on desired items.
Create a sense of urgency to boost Black Friday sales
Discounts alone won’t drive sales. Create urgency by offering time-limited deals to motivate customers to act quickly.
Stand out in crowded Black Friday inboxes with urgent messaging. Use words like now, today only, and last chance in email subject lines to increase open rates.
On your website, use contrasting colors like red or orange to grab attention.
***
For Black Friday marketing campaigns, one size does not fit all. Success depends on understanding your target audience and selecting tactics that resonate with their preferences and behaviors.
Nevertheless, by leveraging the BFCM 2024 promotions and applying the time-tested techniques discussed above, you can create and launch an impactful marketing campaign spanning over the Black Friday – Cyber Monday sale period.
