One of the first rules in every marketing strategy is targeting – we have a product, it’s time to decide who will need it. It’s the same with websites – if you have a website, you should know what type of people will be interested in visiting it. This is why, if you have a website, which is targeted at a specific country and if you wish to be ranked higher in the search engines, one of your best solutions is a country specific domain. For a search engine it will be much easier to understand that your site is targeted mainly at Canadians if you have a .CA domain name, for example. Sub-domains, such as ca.my-domain.com, will not be ranked as high as real TLDs. This is especially the case with search engines, which have different versions for different regions of the world, such as Google or Bing. How come country specific domains are ranked higher? Well, when a user enters a search engine, the page will detect his IP address, and if possible, will serve him with the regional version of the search engine or primarily, with results from the same region. With Resellers Panel you can enjoy a wide collection of ccTLDs, such as: .NET.AU, .COM.AU, .JP and .TW, .NU and .NZ, .AT, .NL and .BE, .MOBI and .WS and much, much more. This can come in very handy if you wish to start a new business, but the .com or .net domain names that you want are taken. If you choose the right ccTLD, you will most certainly be ranked higher than if you choose a general TLD. This is a very good tip for all the resellers under the Free Reseller Program and the cPanel Program, who are still wondering how to boost their sales.